Kenmore Product Launch
We were thrilled to partner with Cleva North America to work on their new Kenmore vacuum line. They needed photorealistic 3D visuals to accompany the brand’s promotional collateral, as well as assets for their website and product packaging.
Every project starts with a discussion about project scope and process. Though we can work with almost nothing, Cleva came prepared. They gave us CAD files and other technical details, which helped the product launch project move along quickly.
PROJECT DETAILS
CLIENT: Cleva North America
We received detailed spec sheets with colors, materials, and finishes, as well as their logos and packaging labels. After gathering this information and determining the project’s creative direction, artists Rachel and Zak got to work.
In addition to rendering precise images of each vacuum and its many features, our animators got creative with the environment shots. To show off the Kenmore vacuums in action, Rachel and Zak created detailed carpet and hardwood surfaces by matching reference images.
For their product packaging, we delivered scalable high-resolution assets so Cleva could add life-size models to the vacuum boxes. This rendering work saved Cleva quite a bit of packaging development time. As a result, the Kenmore vacuum line was able to reach the market as quickly as possible.
In total, our team delivered dozens of high-quality, photorealistic images of the new Kenmore product line in time for their launch.
We’re looking forward to continuing our professional relationship with Cleva.
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