Pella Windows Case Study

To kick off this project, we worked with Pella’s window engineers to get the best available product files. Getting these helped make the model process import super smooth – leading to a fast turnaround time.

It also helps to get a closer look at actual products. If we can see a company’s products up close (or even color and material swatches), it’s easier for us to get the final images looking perfect. Pella sent us examples of finishes and products. Our team used these to develop photorealistic lighting and textures.

With all this in hand and a solid rendering process in place, we dove into production.

Tackling the product catalog images was the biggest part of this project. Our team developed a series of custom window texture tools to help. With these tools, they created hundreds of photorealistic, high-quality images quickly and efficiently. Doing this meant a speedy turnaround time, not to mention keeping the project within scope and saving on Pella’s budget.

Then we created the Pella window installation animations. These videos demonstrated the ease of installing their windows and helped customers understand the process.

By the end of all this work, our artists basically became window experts.

We created hundreds (or more) images, several installation videos, dozens of 360-degree product spin animations, and models for an online configurator for Pella. Each of these visuals highlighted their unique product features in beautiful, photo-real quality.

Using our work, Pella saw improved responses to their new product roll-outs and elevated brand awareness. Not to mention, now they had a consistent look across all their marketing channels – from print to video and social media.

We had enjoyed our creative partnership with these companies. We’re looking forward to working with Pella and The Integer Group again.