VR Ad Marketing: How to Launch an Ad Campaign People Will Never Forget

There are many reasons to start implementing VR ads into your next marketing strategy.

At FUSE, we talk a lot about the future of content marketing and how it’s changing. In fact, in a recent blog post, regarding when your audience doesn’t want to read, turn to video marketing, we pointed out that peoples’ preference for watching videos over reading is changing how companies develop marketing strategies.

It’s no secret that video ads are a successful marketing tactic right now. But in the future, this trend may change, thanks to a rise in the Virtual Reality (VR) industry.

Look no further than FUSE Animation to implement your VR ad marketing strategy!

Here are some of the reasons VR marketing will be such an effective marketing strategy going forward, based on consumer response to VR ad marketing.

If you’ve ever experienced VR, you probably agree that it’s an even more immersive experience than a video or photography.

VR is more emotionally engaging than other content, and we have evidence beyond the anecdotal to prove this. Experts think that virtual reality stimulates parts of our brain and limbic system in ways not possible with other forms of advertising.

When we interact with VR ads, we’re experiencing something entirely unique. It makes sense that it captures our attention so well.

Let’s talk more about how we know why virtual reality works.

Google recently released a new study focusing on how audiences respond to VR. They found that “people are curious about everything they see in VR, regardless of whether it’s something they can interact with.” The study’s main takeaway was that VR presents more powerful messages (and advertising opportunities) than traditional methods – like photography and even video.

When you’re in a VR experience, real-world emotions are put on hold. You’re fully immersed in the content around you; it’s all you can see or hear. It’s a powerful medium.

As a result, brands investing in VR ad marketing services are capable of building deeper connections with people through emotional experiences.

Many people find ads annoying.

However, in a study on consumer reaction to ad formats, 74% of consumers found VR ads less intrusive than regular digital ads.

If we can deliver ads in a more palatable way, the chances of our audiences positively remembering the message are higher.

In our previous article, “VR Is Too Big to Ignore,” we talked about the critical role VR ads will play in marketing to Gen Z and Millennials.

It’s critical for marketers to pay attention to how their brand is seen now. An out-of-touch company may fail to capture the interest or attention of these consumers. But is VR the best way to do this?

In 2016, Greenlight Insights released a survey on consumer interest in VR. Of the 1,300 people surveyed, 71% say that brands using VR ads for marketing seem more forward-thinking and modern.

How does this image affect sales? 53% of respondents said they’re more likely to purchase from a brand using VR than from one that doesn’t. For companies trying to establish themselves with younger generations, investing in VR ads seems like a safe bet.

Still not sure if VR ads are worth the investment? That’s understandable. After all, VR is a relatively new marketing medium, and devices are just becoming affordable. But VR is important to marketing strategies right now. To highlight this, here are some fast VR facts:

• 70% of consumers in a VR study reported a same-day recall rate with VR ads (source).
• Consumers viewing pre-roll VR ads reported an 86% higher ad recall rate.
• 62% of consumers said they’d feel engaged with a brand promoting a VR experience. 52% say they’d like to be associated with brands sponsoring VR (source).
• 360-degree photos, on average, have a 410% higher ROI and 300% higher CTR than regular or panorama photos. 360-degree videos see a 14% higher ROI and 46% higher view rate than other videos (source).

VR ads offer convenient and more tangible ways for you to show off the functionality of your products by immersing your customers in a virtual environment so they can test out the product and see it different scenarios.

Imagine giving your existing ads that attention-capturing ability! Well, that’s possible with FUSE Animation’s virtual reality marketing team!

Implementing a virtual reality (VR) marketing strategy can be a game-changer for businesses looking to create immersive and interactive experiences for their customers. First, you should:

Determine your audience’s demographics, interests, and behaviors to create the VR experience according to their preferences. Your objectives might range from brand awareness, product education, to direct sales.

For instance, if you’re marketing a real estate business, your VR content might focus on virtual tours of properties.

The talented VR ads marketing team at FUSE can help you understand how to implement a VR marketing strategy that’s tailored specifically to your audience’s interests.

Now it’s time to tackle the actual planning and implementing of your VR marketing strategy. The core of a VR marketing campaign is to create compelling content. This content should be immersive, interactive, and deliver a memorable experience.

High-quality graphics and a user-friendly interface are essential. The content should also align with your brand’s values and message.

For example, if you’re a car manufacturer, you could create a VR experience that lets users test drive your cars in a virtual environment.

Next, you have to select a VR platform. You can decide to use standalone VR systems, mobile-based VR, or PC-based VR, depending on your target audience and budget.

Also, consider the distribution of your VR content. This could be through VR apps, social media platforms, or at physical locations like stores or events.

Investing in the right technology ensures a seamless and engaging experience for the users. With FUSE’s VR marketing services, we can help you create and deploy a VR strategy using the correct platform(s) for your products and services.

Your VR ads marketing strategy should complement your existing digital marketing efforts such as social media, email marketing, and your website.

Promotion of your VR content is just as important as its creation. Utilize various channels to inform your audience about the VR experience you offer.

You can have FUSE Animation help you create teaser videos, use influencer marketing, or even integrate QR codes in traditional marketing materials that lead to the VR content.

If you’re looking to capture the attention of your audience, VR marketing from a professional, well-established commercial animation company in the industry is the way to go.

Not only will your brand seem more forward-thinking than your competitors, you also have the opportunity to build strong emotional connections with audiences through experience rather than words or video.

The FUSE Animation team would love to talk with you about implementing a VR marketing strategy to show off your products and services! Contact our VR studio today!

Looking for a VR marketing partner? Contact our 3D animation studio today!