Transforming Workplace Training with Digital 3D Video: The New Standard for Engagement and Retention

Isn’t it fascinating how a simple search on our smartphones can instantly provide answers to almost anything? This immediacy has become a staple in our everyday lives—from sending quick messages over platforms like Slack to receiving direct deposits and expecting emails in seconds.

Why should workplace training be any different?

On-demand access to training materials, particularly through digital 3D video, is quickly becoming the new standard. With more employees working remotely than ever, companies are turning to 3D videos and interactive content to train employees more effectively and efficiently. It’s clear that digital formats are the future, and organizations must adapt by incorporating digital 3D videos into their training programs.

So, how does your company’s training approach stack up to these emerging trends? Let’s find out more information below.

Ready to get started with a trusted video production company? Look no further than FUSE Animation!

A recent “State of Video in the Enterprise” report from 2024 highlights how companies are integrating video—especially 3D video—into their operations:

• 71% of companies report using more videos for work this year compared to last.
• 80% of large organizations view video integration, particularly digital 3D video, into their tech platforms as essential.

The data reflects a broader trend: video content is rapidly increasing, with projections showing that video will make up 80% of all internet content this year. It’s only logical that video use in corporate environments is also on the rise.

According to the report, 98% of respondents agree that videos, especially 3D videos, are invaluable for training employees more effectively and quickly.

Employees today need flexible access to training materials, and 3D videos provide a dynamic solution. They allow employees to learn from anywhere—important when over 43% of the American workforce is now working remotely.

For companies with teams spread across states, countries, or continents, flying everyone in for training is costly and impractical. 3D videos, including animated product demos and interactive content, bring training directly to employees, no matter where they are.

3D videos convey complex information more clearly than traditional methods like lectures or text-based materials. Most people are visual learners, and studies show that individuals retain only 10% of new information after a few days. However, when visuals are included, retention rates increase to 65%.

Short, digestible 3D videos significantly enhance long-term retention. Adding interactive graphic elements can boost engagement further, with people remembering up to 80% of what they see and do compared to just 20% of what they read.

3D animations, such as product demos, serve dual purposes: training internal staff and educating external audiences about your offerings. By pairing these visuals with relevant text and “how-to” guides, you can reach diverse learning styles. Additionally, employees can revisit these digital training materials at their own pace, with quizzes incorporated to test their understanding and ensure engagement.

Better retention, higher engagement—it’s clear that 3D videos train employees more effectively.

Related: The Power of Visual Communication

From a Pella training video demonstrating quick & easy window installation.

If your company still relies on traditional, in-person training and resists the shift to digital, you may be at a disadvantage. Remember that enterprise-wide study from 2024? More employees are engaging with videos at work than ever, and many consider them vital to their company’s success.

By enhancing your training with digital 3D videos, visual effects, and interactive content, you can significantly boost retention and engagement. The shift to digital, 3D-based training is already underway—companies that don’t adapt risk falling behind.

FUSE Animation is an award-winning 3D commercial studio that creates captivating 3D animations and interactive content for product catalogs, farming equipment, windows, medical devices, and more. Our expertise in 3D design enables us to develop training materials that strengthen your training messages and enhance information retention. We use professional 3D video and animation software such as Redshift to make your vision come to life!

With versatile and evergreen 3D assets, you can reuse them across various training videos, on your website, or in self-service employee platforms. Contact our 3D animation studio today to discover how we can help you transition your training materials into dynamic, digital formats that are accessible to all.